The team you hire when software starts to matter.

We build custom operational software for businesses that have outgrown off-the-shelf tools — without the overhead of a full internal team or the nonsense of big agencies.

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We work with a small number of COMPANIES at a time.

Who this is for

This is for businesses in an in-between stage.

You’re no longer experimenting, but you’re not ready to carry a full internal engineering team.

You might be a fit if you:

  • Can fund serious development, but not a permanent development department

  • Need focused, senior attention — not junior churn

  • Have tried third-party, AI, and no-code solutions and hit real limits

  • Find yourself constantly bending your business around your software instead of the other way around

If software is becoming operationally critical, you’re in the right place.

What you get

A dedicated, fractional team focused on how your business actually works.

We work as a fractional extension of your company.

That means:

  • A small, experienced team that builds exactly what your business needs

  • Custom operational software, not workarounds

  • Fractional CTO access to guide architecture, product decisions, and long-term risk

  • A consistent and predictable development pipeline that prioritizes clarity, maintainability, and real-world use

You get experienced execution without the cost, politics, or inertia of a large internal team.

Why it works

The wrong start is expensive to undo.

We’ve seen too many teams burned by:

  • big promises and thin delivery

  • expensive agencies optimizing for billable hours instead of outcomes

  • rushed MVPs that look finished but collapse under real business operations


The goal is a system you can actually run your business on.